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Portal platform of “Puls Biznesu”
Project/study aim
The aim of the project was development and creation of an integrated platform of text management as a part of the portal “Pulsu Biznesu”, the archive of the daily or the system of financial ratings, conferences or multimedia. The project also provided for integrated user databases, analytic tools and adaptation of the system to sharing the content for the needs of www pages, mobile pages, newslettters and applications.
History of execution
The project is an effect of stable, long-term cooperation with “Puls Biznesu” in the years 2008-2014. “Puls Biznesu”, primarily known then as a magazine, needed the tools and team who would develop and integrate the digital platform of the company. For the needs of the project I have build a team of designers, IT specialists and webmasters, with whom we have created a new integrated platform throughout the following years. in the framework of the project also consultations with other European companies of the Bonnier group were conducted, and in the Polish company it was a result of an intensive cooperation with the editor of the portal and the departments of marketing, sales and subscription.
Effect of implementation
Implementation of the platform in the years 2010-2014. The platform handled the main portal PB.pl, over 100 thematic portals, full archive of the paper, exchange quotations, multimedia, newsletters and an integrated system of user account management and subscription sale.
During implementation the number of portal users increased four times, exceeding the number by one million.
Impact of the result on: development of science, economy, society
The project is an example of an effective conversion from the formula of a paper newspaper toward a modern portal. The designed system of content management enabled development of digital platform of “Puls Biznesu” and improved the efficiency of the process, also from the financial viewpoint.
